Juventus Pennant Design for Coppa Italia Finale
Juventus organised an international competition in cooperation with Socios. For the first time ever, Juventus fans across the world had the chance to design the club’s pennant to be exchanged with Atalanta in the Coppa Italia Final on May 19th 2021.
Fan pennant
The winning pennant design was made and announced on the game day. The pennant was presented together with new jersey kits.
The moment
This is the moment when my two passions became one.
Pennant presentation
In the design of this pennant presentation I used the official photographs published by Juventus that present the winning fan pennant design at the Mapei Stadium – Città del Tricolore.
Video
Take a look at Highlights of Coppa Italia Final, and handover pennant!
Client
Juventus
Tournament
Coppa Italia Final
Design
Juventus Pennant
Designer
Ahmet Prošić
The concept
Pennant design is based on Juventus’ recognizable stripes. The graphic style of the stripes is inspired by their jersey kits. Since the pennant is specially designed for the Copa Italia cup finale, the stripes are coloured in green, red and white, which are the colours of the Italian flag.
Internacional Contest Juventus Pennant Design • Place No.1
Juventus • Socios • Coppa Italia Final • Italy 19.05.2021.






