Visual Identitiy
VELRION Motorcycle Clothing
The base shape of the logo is the letter V, which stands for Velrion. Logo’s shape is stylized and inspired by the look of the motorcycles' front mask, the slits represent the front lights, which symbolically light our paths. Motorcycles' front mask is considered to be its face just as the logo represents the face of the brand.
Symbolism
Shape of the logo resembles the motorcycles' reservoir/tank which fuels the power of a motorcycle but it is also a part of the bike on which riders place their heart while riding and in that moment the only thing between the machine and a biker's heart is the logo on the clothes. Top of the logo has a little slit in the middle which symbolizes the collar of the jacket/clothes.
Logo variations
Presentation of logo through variations of positive and negative as well as the whole logotype / logo with typography.
Logo aplication
The logo is clean but still very strong and bold which makes it look sophisticated, it also represents speed and power, but most importantly it reflects the passion and love towards this sport and lifestyle. The shape of a logo is geometric which allows it to be applied on a variety of materials, from interesting graphics to motorcycling jackets and armours.
Motorcycle Clothing
VELRION Motorcycle Clothing Brand
Suit design
Design of the biker suit and helmet for the Velrion brand.
Video Animation
Take a look at logo animation
Project Credits
The people who collaborated on this project.
Ahmet Prošić
Graphic Design
Danijela Obajdin
Copywriter
Thank You
For Watching
